Financial Literacy

Alfonso Gómez, CEO of BBVA in Switzerland, reflects on how digital assets have gone from being a passing fad to a revolution that is transforming the financial system. From Bitcoin to tokenization, he makes the case for why it's time for the industry to take a leading role.

Monetary policy, shaken by inflation, is experiencing constant swings. While interest U.S. rate cuts are expected in the US, forecasts in Europe also point to reductions that could turn the region into a ‘neutral zone’. For now, Japan remains the major outlier in global markets.

In chess, you can play with the queen or protect the king. In investing, you can be a more or less conservative investor. July 20th is World Chess Day — do we go on the attack or play defense? Risk or return?

Hedge funds stand out for delivering returns during market downturns—sometimes even outperforming the broader market—offering greater diversification and reducing correlation with an investor’s overall portfolio.

In 2024, art market sales surpassed $57 billion. While transactions of high-end artworks have slowed, sales of more affordable pieces, priced under $50,000, continue to rise. Against this backdrop, the international Art Basel fair marks its 55th anniversary as a leading event. By 2026, it will expand to Qatar.

The term “Artificial Intelligence hallucination” (also called confabulation or delusion) in this context refers to the ability of AI models to generate content that is not based on any real-world data, but rather is a product of the model’s own imagination. There are concerns about the potential problems that AI hallucinations may pose, including ethical, social, and practical issues.

By the end of 2025, the size of the artificial intelligence market will be nearing $300 billion. According to experts, the impact of the latest technological revolution will increase productivity and revenue. Finance, insurance, industry, energy, education, health and human resources are the sectors that will first notice the impact of this first wave of AI. The United The US, Finland and Switzerland are the best positioned countries.

From branches to algorithms and new financial products. From traditional banking to personalized experiences… New technologies such as artificial intelligence and process digitalization have revolutionized the banking sector. We’re combining Internet Day and AI Day to analyze this evolution.

There are economists who write essays, novels, and serious studies. There are works of fiction that teach economic theory. And then there are books that serve as manuals for investors. During the week of International Book Day, we recommend 10 essential investment titles:

Flying taxis have yet to take off, facing numerous technological, social, and legal challenges. Designs for take-off and landing infrastructure—known as vertiports—are already in progress, starting with cargo and later expanding to passenger transport.

The last decade of the financial market can be described in many ways, but perhaps the one that fits best is the concept of “outlier”. It may seem very difficult to think that what we have experienced does not fit within the margins of “normality,” it happens every year when we talk about the weather or the state of youth. In the case of markets, however, it fits like a glove. Why?

Artificial intelligence (AI) is a rapidly growing field that has the potential to revolutionize the way we work, learn and interact with technology. As AI technology continues to progress, it is increasingly integrated into various aspects of the workplace, from automating repetitive tasks to helping professionals to make better decisions.

Switzerland, where half a million cows graze under a strict animal welfare policy, practices sustainable livestock farming to clean up forests, protect biodiversity, improve soil quality, and prevent flooding. The Swiss have not invented anything: grazing and agroecology.

There are professional, retail or institutional investors. When considering risk, there are conservative, moderate and more daring risks. And depending on their strategy, there are individuals or legal entities who are committed to investing in the short term, who seek opportunities or who trust the passage of time.

In honor of International Women's Day, two BBVA managers in Switzerland, Janet Pitan and Eva Blaya, share their female role models from the worlds of business, investment, and finance. These stories highlight contemporary women who make a difference: pioneers, innovators, and leaders.

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Because understanding is also a way to invest better. Explore ideas, trends, and market cues to make thoughtful decisions.

Crypto: from a passing fad to an unstoppable revolution

Is 2025 the year of monetary normalization?

Does knowing how to play chess help investors?

Hedge Funds: an alternative investment strategy

Art Basel, an art fair on three continents for a readjusting market

Artificial intelligence hallucinations

How will the new era of AI affect countries and companies?

Digitalization and AI: The customization of banking reinvents the sector

10 books every investor should read, even if only briefly

Where is my flying taxi? The current status of vertiports

How does duration and convexity impact bonds when rates fall?

Artificial intelligence and the future of work

Neolithic innovation for sustainable animal husbandry with happy animals

What type of investor are you? Profiles and strategies

Leading figures in the world of finance: the women we admire