Reputation and attractiveness, security and trust, discretion and responsibility... Swiss banking, with its centuries of experience, is a sector in constant evolution. A key element of its internationally renowned, reliable, and innovative financial ecosystem is the regulatory framework.
Over the past fifteen years, the number of the largest private banking institutions in Switzerland, those managing over CHF 100 billion, has doubled. A program to enhance transparency and international collaboration has helped consolidate the sector.
BBVA Switzerland celebrates fifty years since it opened its doors in the city of Zurich, the world capital of private banking. Since then, the bank has focused on financial excellence to bring opportunities and solutions adapted to the evolution of the world and of future generations.
The first Swiss franc was issued 174 years ago, but the foundations of one of the world's most stable currencies were laid in the early 20th century. The Swiss franc is, along with gold, one of investors' favorite assets. 
It tops the main international rankings in economic prosperity, competitiveness, government effectiveness and political stability. Switzerland has discovered the formula to stay on the podium and go further: it is a country that attracts and retains an essential ingredient - talent.
When we talk about the perfect recipe, there are always a series of ingredients that must be carefully selected to achieve the best result. BBVA in Switzerland is launching a series of 10 lessons that invite us to review the milestones achieved by Switzerland as a global power in well-being, the economy and innovation.
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