When we talk about the perfect recipe, there are always a series of ingredients that must be carefully selected to achieve the best result. BBVA in Switzerland is launching a series of 10 lessons that invite us to review the milestones achieved by Switzerland as a global power in well-being, the economy and innovation.
If we talk about balance, it seems that Switzerland has discovered the winning formula, perfectly combining all the elements to establish itself as one of the main financial centers and a leader in innovation in the UN's global ranking for the thirteenth year running.
From the historic context, its cross-cutting efficiency, to the advanced regulatory framework of the crypto ecosystem, BBVA in Switzerland aims to explain and highlight all the components of its success. These lessons try to give context and explain, in a visual and easy-to-consume format, all the factors that make the Swiss brand a hallmark of quality, stability and excellence. They will be published monthly on its website, available to anyone who is curious.
Switzerland, a winning formula
For BBVA, banking in such an innovative and efficient ecosystem not only represents a great opportunity for diversification for international customers, but it has allowed the development of innovative and pioneering solutions, such as the cryptoasset trading and custody service and the private banking investment advice service tailored to the needs of this new era. Therefore the Swiss subsidiary supplements the wide range of products and services offered by the BBVA Group and speeds up the transformation to lay the foundations of the banking of the future.
“At BBVA in Switzerland, our aim is to keep offering the best opportunities to our customers through services focused on their needs, always striving for excellence, promoting innovation and transformation too through the new Blockchain digital space”, concludes Gómez.
Switzerland: the perfect recipe
-
It tops the main international rankings in economic prosperity, competitiveness, government effectiveness and political stability. Switzerland has discovered the formula to stay on the podium and go further: it is a country that attracts and retains an essential ingredient - talent.
-
The first Swiss franc was issued 174 years ago, but the foundations of one of the world's most stable currencies were laid in the early 20th century. The Swiss franc is, along with gold, one of investors' favorite assets.
-
Over the past fifteen years, the number of the largest private banking institutions in Switzerland, those managing over CHF 100 billion, has doubled. A program to enhance transparency and international collaboration has helped consolidate the sector.
-
Reputation and attractiveness, security and trust, discretion and responsibility... Swiss banking, with its centuries of experience, is a sector in constant evolution. A key element of its internationally renowned, reliable, and innovative financial ecosystem is the regulatory framework.
