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BBVA's Swiss subsidiary has expanded its cryptoassets custody and trading service, which now supports trading in Ether. Ether, developed by Ethereum, is the second most widely used cryptocurrency after Bitcoin and expands BBVA Switzerland's groundbreaking range of products and services.
After six months of testing with a selected group of users, BBVA Switzerland is making its first cryptoasset trading and custody service available to all its private banking customers.
BBVA has started to deploy tests of its first commercial service for buying, selling, and holding digital assets. The new service, to be offered through BBVA Switzerland, will enable Bitcoin transactions and deposits with this cryptocurrency.
BBVA expands its cryptocurrency custody and trading service in Switzerland by incorporating USD Coin (USDC), the leading stablecoin with an equivalent value to the U.S. dollar.
Switzerland invests 3% of its GDP in research and development (R&D). One-third comes from the public sector, which often turns to the university ecosystem. This is where groundbreaking research and startups emerge in sectors such as pharmaceuticals, medicine, and finance.
BBVA Switzerland celebrates fifty years since it opened its doors in the city of Zurich, the world capital of private banking. Since then, the bank has focused on financial excellence to bring opportunities and solutions adapted to the evolution of the world and of future generations.
The first Swiss franc was issued 174 years ago, but the foundations of one of the world's most stable currencies were laid in the early 20th century. The Swiss franc is, along with gold, one of investors' favorite assets. 
Reputation and attractiveness, security and trust, discretion and responsibility... Swiss banking, with its centuries of experience, is a sector in constant evolution. A key element of its internationally renowned, reliable, and innovative financial ecosystem is the regulatory framework.
It tops the main international rankings in economic prosperity, competitiveness, government effectiveness and political stability. Switzerland has discovered the formula to stay on the podium and go further: it is a country that attracts and retains an essential ingredient - talent.
Over the past fifteen years, the number of the largest private banking institutions in Switzerland, those managing over CHF 100 billion, has doubled. A program to enhance transparency and international collaboration has helped consolidate the sector.
When we talk about the perfect recipe, there are always a series of ingredients that must be carefully selected to achieve the best result. BBVA in Switzerland is launching a series of 10 lessons that invite us to review the milestones achieved by Switzerland as a global power in well-being, the economy and innovation.
By any measure, 2022 was a difficult year for investors. However, at BBVA we like to see the glass as half full. 
Celent, the leading research and technology consulting company for financial institutions, has awarded BBVA in Switzerland for its wealth management model at Innovation & Insight Week 2022.
This week the ninth edition of the Crypto Asset Conference, one of the most important Blockchain events at European level, was held in Frankfurt.
Alfonso Gómez, CEO of BBVA in Switzerland, participated this Thursday, along with other figures from the Swiss financial sector and other leading industries, in the event 'The Secrets of Leadership in Times of Disruptive Change' organized by RFS. 
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