What is private banking for you?

Have you ever asked yourself what private banking is? Or why Swiss banking is so famous? BBVA’s employees in Switzerland reveal the opportunities already enjoyed by our customers.

We could mention the fact that Switzerland is one of the leading international financial centres, the world’s most innovative country for the eighth year running, and one of the most stable regions on the planet. But it’s important to recognise Switzerland as the world private banking centre, because it offers a magnificent option for investors seeking security and profit in the diversification of their investments.