The vegan meat market: a safe investment

3 min. reading
Vegetarianism / 22 September, 2021
The vegan meat market: a safe investment

Sofía R. Ustáriz Journalist

Whether to reduce their carbon footprint, out of empathy for animal life or for health reasons, more and more people are deciding to change a percentage or all of their diet to plant-based or vegan. Five years ago it was unthinkable to get vegan burgers in any supermarket, but today that offer is real from the hands of companies like Heura Foods, Beyond meat or Nepra Foods.

The potential of the veganism industry

The potential of the veganism industry

Veganism has gained special relevance during the last few years; global sales of vegetable meat increased 24% in 2020, reaching 4.2 billion dollars. Meanwhile, sales of plant-based milks grew 4% and reached 16.9 billion dollars.

What makes the vegan meat market a safe investment?

It is worth noting that the growth of this sector is supported by social movements pro-rights and dedicated to action on climate change, which is why crowdfunding methods stand out among its investors, giving it greater scope by offering financing facilities for people with any level of income, making part of its proposal to the common population. Such was the case of Heura Foods, which in just the first 48 hours of its first crowdfunding round sold all available shares.

The disruptive growth of the meatless or plant-based protein market has not gone unnoticed by major financial analysts, such as Bloomberg Intelligence, which predicts a 5x increase in the value of the global plant-based food market by 2030.

In addition, as the supply of alternative products to animal meat diversifies, such as veggie burgers that perfectly emulate beef or chicken, more people are encouraged to try these products and include them in their diet, so investments in scientific research have also skyrocketed in the race to find the most authentic tasting plant-based steak.


The reasons behind the growth of the vegetable meat market

People do not seek meat because it is meat, what stops many from switching to an animal protein diet is not the quality or origin of the protein – for it has been shown that 200g of heura meat contains a higher percentage of protein and is healthier than 200g of red meat – but the eating habits of thousands of years and the habituation to the tastes, smells and textures of animal meat.

It’s not the meat, it’s the taste

According to The Food Tech more people would be willing to eat vegetable meat if its taste and texture were the same as animal meat, which is the main proposal of companies like Heura Foods and, according to Aramark not only 65% of Generation Z would be inclined to have a 100% plant-based diet, but 79% agree to stop eating animal meat two days a week to help reduce its considerable environmental impact Did you know that producing one beef hamburger a day pollutes more than your car?

For these and more reasons, at BBVA New Gen we consider that betting on the vegetable meat market is a safe investment. Get advice from one of our financial experts and give direction to your finances.


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