The Financial Services Industry has embarked on its own transformation journey for the better. At BBVA, we are leading the worldwide redesign of the financial sector introducing cutting-edge technology and design in every product and business process we have. We aim to offer the best customer experience in banking. Here, at BBVA in Switzerland, we are also implementing changes in order to deliver a better service to our clients.  In the coming months, you will see many changes in the periodic information you receive from us and certain changes in the way our teams work. In short, we want you to have an outstanding customer experience, in which we will be more closely and better connected, our ultimate goal being to help you take the best financial decisions and receive the best financial advice in the Private Banking industry. At the time of writing, we are launching our new public website www.bbva.ch, a place for high quality articles and content where you will find our analyses and opinion on the markets and their complexity. Likewise we shall also be including sections on technology or just life and culture experiences to enjoy reading. We would like to invite you to follow our website, subscribe to our newsletters and enjoy a new trip in which BBVA Switzerland will be present in your daily life. We are right at the beginning of a fascinating new era; we encourage you to participate in this new journey by giving us your valuable insights to enable us to improve our service.