The most popular types of e-commerce

2 min. reading
E-commerce / 3 May, 2021
The most popular types of e-commerce

Karla García Gil Journalist

Electronic commerce or e-commerce refers to commercial transactions, both of products and services that are executed via the Internet. These transactions range from the use of credit cards on the Internet to online stores, among others.

In this way, the Internet constitutes a buying and selling channel through which the customer can get what he/she wants from anywhere in the world with just one click.

There are several agents involved in this type of commerce. The different e-commerce models are linked to the acronyms of the actors to which they refer: the company (B), the consumers (C), the administration (G), the investors (I) and the employees (E).

Advantages and disadvantages of eCommerce | BBVA Switzerland

Advantages and disadvantages of eCommerce | BBVA Switzerland

With steady and increasing growth, e-commerce is at its peak. Therefore, here we will highlight the advantages and disadvantages of this type of transaction and how users' consumption habits have changed to open the road for a new type of businesses

E-commerce classification

  1. Business to Business B2B

Business to Business. This model focuses on the relationship between the company and its suppliers (wholesale).

  1. Business to Consumer B2C

Business to Consumer. This model is one of the most popular and occurs when end consumers request products or services through online stores.

  1. Business to Employee B2E

Business to Employee. These are the offers that the company itself offers to its employees, with attractive discounts as an incentive for their work performance.

  1. Consumer to Business C2B

Consumer to Business. This is the least common, and occurs when an influencer recommends a company’s products in exchange for financial compensation.

  1. Consumer to Consumer C2C

Consumer to consumer. Focuses on transactions between private individuals. The end consumer obtains the product through another consumer who sells it through a digital platform or social networks, generally at a lower price.

  1. Government to Business G2B

Government to business. The administration provides digital services to businesses for making payments or requests.

  1. Business to Employee B2E

Business to employee. These are offers that the company itself provides to its employees, with attractive discounts as an incentive for their work performance.


Reasons to invest

In the world, the expansion of the Internet reaches unprecedented numbers, according to the Digital 2021 report, Internet users increased by 7.3%, that is, 4,660 million people, equivalent to 59.5% of the population.

As it is a market in constant growth and most probably the commerce of the future, many investors are opting for capital injection in this sense, because with it, they diversify their investments and increase their growth possibilities in the medium and long term.

How to invest in E-commerce?

From BBVA New Gen we have compiled the companies and investment funds that are dedicated to E-commerce find out how to invest in the companies that are revolutionizing the sector

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