Social networks + ecommerce: A Relationship with Strong Results

2 min. reading
Digitalisation, E-commerce / 11 May, 2022

Andrea Daly Aurenty Journalist

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Electronic commerce, as highlighted previously, has opened up a range of options for both investors and entrepreneurs or businesses and companies with a long history in the market.

This boost in the use of the digital economy has also included other industries, such as the social media industry and digital marketing, highlighting its benefits and further expanding the possibilities for the entrepreneur.

E-commerce-driven beauty industry: a billion-dollar business

E-commerce-driven beauty industry: a billion-dollar business

The main drivers of the sector are anti-aging products such as moisturizers, which grew 10.7%, and hair care products, with 8.5% growth.

Ecommerce hand in hand with social networks

Digital marketing and use of social networks is a way to boost sales. Through the use of Facebook, Instagram, Twitter, among others, a strong bond is created with the desired audience and allows the number of potential customers to be expanded.

In addition, social networks have adapted to the e-commerce boom, adapting their platforms to become virtual stores, where the user can easily purchase products.

This transformation has made ecommerce and social networks become great allies, generating mutual benefits.

E-commerce is predicted a promising future

Media such as Insider Intelligence predict a considerable increase in ecommerce from 2022, with a high number of sales generated worldwide, which is an important reflection of the possible results that investors who get involved with this trend may have.

Among the countries with the greatest development of the e-commerce industry, China, the United States, the United Kingdom, Japan and Germany stand out. These countries have trillions of dollars generated through this modality, with China being the country with the largest amount, in addition to being estimated to be responsible for more than 50% of the world’s online sales.

Other figures that point to a growth in the industry are:

  • Nasdaq estimates that by 2040, 95% of global purchases will be made online.
  • WP Forms ensures that there are an estimated 12 to 24 million websites that trade electronically
  • Ecommerce via mobile phone has been on the rise and Oberlo estimates that, by 2024, 44% of online transactions will be carried out using mobile phones.

There is no doubt that this investment trend is one to take into account and the options that BBVA New Gen has to offer are considerably wide. Starting with the electronic commerce platforms to an investment directly thought of in the most popular social networks.

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