Climate change and its consequences in our environment have been presented as a wake-up call to promote change in the current way of life and thus ensure better environmental conditions for future generations.

This search for ways to achieve sustainable development goals has opened the doors for the emergence of new ways to invest, buy, consume, and so on, making neo-ecology one of the most popular trends of the moment.

What is neo-ecology?

This term is presented as a rethinking of what is already known as ecology and seeks to go to a deeper level to generate this necessary change. It is a transformation that is not only limited to how an industry carries out certain processes, but also includes the values ​​and each element that composes it.

Neo-ecology is an optimistic view of our role in sustainable development goals and actions to be taken at all levels of society. Its basis is efficiency, more than anything else, since by using resources more efficiently, better results will be obtained and possible environmental impacts will be reduced.

3 bases that seek to promote true sustainable development

Compared to the traditional ways of understanding ecology and sustainability, three bases that can be mentioned that represent a change to the traditional are:

• Reintegration of the human being with the earth’s ecosystem, where it is not cataloged as destroyer or savior, but as an element that is part of the group and plays a considerably important role that generates a positive or negative impact.
• Sustainability is not based on using or producing less, but on using the available resources in a more intelligent way and, for this, new technologies are vital, since they allow us to overcome present and future challenges.
• It stops talking about an economic system and gives importance to a value system, which puts aside the maximum profit and puts tomorrow’s growth and the common good in the foreground.

How to invest in sustainability and neo-ecology?

There are numerous companies in all areas that have adopted the above bases as part of their values. After constant monitoring, BBVA New Gen has options in different industries that adhere to this movement and that, in addition, present a positive financial outlook for the investor.

Getting involved at a financial level with different companies that contribute to reducing the impact of climate change on the environment and promoting sustainable development is one of the many ways that the investor has to promote said cause, in addition to investing in a socially responsible way.