A toast to a greener Christmas at BBVA Switzerland
In a crucial time of transformation as a society, this Christmas at BBVA Switzerland we are planting our trees. Conscious of the important role we play in the transition to a better and more eco friendly world, we have planted 130 trees on behalf of every one of our employees.
This year BBVA Switzerland has joined NIKIN‘s initiative to embrace the magic of this festive season with an inspiring reason: planting a tree to mitigate and raise awareness of the impact our everyday habits are causing on the planet. Robin Gnehm and Nicholas Hänny, the founders of NIKIN, are not only committed to seeking the best production methods, processes and materials, but they also want to contribute to the environment time and again by planting a tree for every product purchased. Therefore, for every item they place in their customers’ hands, they provide a certificate revealing the location of the planted tree.
This time we have contributed to a project in south-western Western Australia with the aim of repairing habitats, conserving biodiversity and expanding important wildlife corridors. Restoring species-rich native vegetation helps us to sequester carbon from the atmosphere and support preservation.
On this occasion, the purpose of this action is to symbolise hope for a new year full of opportunities, dedication and commitment to continue growing in a more sustainable way. The roots of the tree not only represent the Bank’s unity and its pledge to society and its employees, but also the struggle against one of the greatest challenges in history: climate change.
BBVA is undertaking a process of strategic deliberation to deepen its transformation and adapt further to emerging trends that are reshaping the world and the financial industry, including sustainability as one of our six strategic priorities and highlighting efforts to combat climate change and promote inclusive growth.
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