A new global and digital brand

1 min. reading
BBVA Group / 11 June, 2019


After the announcement of the unification of the BBVA brand around the world and the change of the logo in April, the time has come to see the changes in the geographies where we are present. From today on, our clients will be able to see the changes in all the digital platforms, corporate buildings and offices. In a world where digitalization and globalization are already a reality, the customer experience is the most important key for the success of any company. BBVA has been a pioneer in its commitment to digitalization and in seeking solutions that help customers make the best financial decisions in their lives and in their businesses. For this reason, we have unified the name and updated the logo to better transmit our reality, increasingly global and digital. This new identity, so contemporary, reinforces the commitment of BBVA with its almost 75 million customers to make the opportunities of this new era available to all. With this change, we intend to offer a unique value proposition and a homogeneous user experience with global products and services as a result of a single development process, which allows a global collaboration, prioritization of resources, better 'time to market' and adaptations in each market. BBVA in Switzerland vocation has always been characterized by the global nature of our private banking services. We work with clients in more than fifteen countries and try to offer a differential, modern and personalized experience through our team of professionals and the digital solutions we develop.