Healthcare of the future
The importance of a healthy diet has increased as greater consequences of not carefully choosing the foods that are consumed are highlighted. In addition, nutrition can be connected to three large and lucrative industries: health, sustainability and technology.
Globally, the health industry and the use of telemedicine services were boosted by the pandemic, which forced the general public to look for alternatives that avoid unnecessary visits to clinics and hospitals
Virtual reality systems, IoT devices, cybertherapies, coaching videos and mobile applications are powerful tools to help maintain people's mental health.
Megatrends are transformative forces whose impact is perceptible by an important segment of society for a prolonged period of time, mainly in the business and economic fields.
The Omicron outbreak is signaling the beginning of the end by becoming an immunization accelerator along with vaccines, therefore, it is expected that Covid-19 will end up being an endemic virus with which mankind will be able to live without major problems.
The main drivers of the sector are anti-aging products such as moisturizers, which grew 10.7%, and hair care products, with 8.5% growth.
Technological advances have taken research into the human genome to a new level where it is claimed that the cat genome is more similar to that of humans and can make a difference by becoming the key to preventing and curing diseases.
Currently, healthcare industries account for between 10% and 15% of global GDP in advanced economies, a percentage that is expected to increase in the coming decades.
Investments drive technology and this is important in the healthcare industry not only for the development of novel tools, but also for the benefits they bring hand in hand, such as increasing access to healthcare or increasing people's life expectancy and quality of life.
As a complement to Digital Health, there are instruments that represent the hope of humanity in terms of prevention and cure of diseases.
The expectation of global synchronised growth, that was gaining traction at the beginning of the year, has been removed by the COVID-19 pandemic, which has led various authorities worldwide to impose extreme measures to mitigate the impact of the virus.