Currently, life expectancy is over 70 years in almost every country in the world. This presents a challenge for authorities and governments, who find it necessary to adapt certain elements to adjust to this reality. The increasing increase in longevity has also become a major investment trend, leading to the question of what has caused this increase?
After the pandemic, people are resuming or acquiring healthy habits for their physical and mental well-being, mainly as a way to strengthen their immune system and to restore lost health.
The main drivers of the sector are anti-aging products such as moisturizers, which grew 10.7%, and hair care products, with 8.5% growth.
It is estimated that by the year 2050, one out of every six people in the world will be over 65 years old, which corresponds to 16% of the population, while the number of people aged 80 and over will triple, reaching 426 million.
By 2050, 20% of the world's population will be over 60 years of age and, in turn, this will be more than the population under 5 years of age. Not only has the fertility rate been decreasing, but life expectancy has been increasing thanks to technological advances in food, medicine and the globalization of work.