The power of influencers in purchasing decisions
According to the Statista survey, in almost all participating countries, purchases increased due to the influence exerted by popular profiles by public figures on social networks compared to 2019,
Streaming platforms: How has your growth been over the years?
Streaming platforms have become a popular way to acquire multimedia content on demand. Their evolution has been impressive and over the years they have positioned themselves as a strong industry to take into account when investing.
Increase In Cyber-Attacks Popularized The Cybersecurity Industry
Cyber-attacks continue to be a threat to governments and low- and high-profile businesses, as well as individuals. Cybercriminals are expected to invest more in new tools and methods to achieve their goals, so improving the line of defense when using computers online is vital to avoid falling victim to cybercrime or security breaches.
All about the purchase of Twitter by Elon Musk
The tycoon caused controversy when he announced last Friday, May 13, that he is putting the agreement on the acquisition of the platform on hold, after offering 44 billion dollars to take full control of the company.
The technological bubble of streaming platforms
The global inflation resulting from the Russian invasion of Ukraine, the economic devastation caused by the pandemic, the rise in energy prices, as well as the return to normality have deflated the technology bubble.
Social Networks: A universe of 4.6 million users
Investing in RRSS has remained a trend in recent years due to the high use that users make of it per month. In addition, the constant growth of the population that joins social networks grows considerably every year, which makes this industry one of the most attractive for investors from all over the world.
Google as an ally of the great moments of life
Search engines are of great help when making the most important decisions of our lives, because we can ask them practically everything and they provide us with advice, options, and even the resolution of our problems.
Is the end of Facebook approaching?
Facebook has been trying to clean up its image and restore the trust lost by users, after being immersed in several scandals and being fined on a couple of occasions, added to privacy policies that have suffocated the company.
Panorama and Analysis of Social Networks 2022
Social network users have grown by more than 10% in the last year, with 424 million new followers during 2021, equivalent to an average of 1 million newcomers per day.
Reinventing customer service through new technologies
Generations have been transformed and have adopted new search, selection and consumption habits, so now they expect companies to thoroughly understand their needs and provide strategies to meet them.
YouTube search trends summary of 2021
Videos viewed on YouTube by 2 billion people in more than 100 countries reflect the reality in which humanity has been immersed over the past few years.
Finfluencers: The new financial gurus driven by the RRSS
Finfluencers disseminate financial information on social networks, with topics as broad as: investment strategies, personal finance management, cryptocurrencies, credit bureau, informal savings and taxes.